AI First
Product Designer

Focus areas:
AI experiences
B2B SaaS
(02) ABOUT

Who am I?

Portrait of Feena Chisholm

Hey, I’m Feena Chisholm (O’Sullivan), an AI-first product designer who builds and crafts user-centered product experiences. I have 10+ years in B2B SaaS, with companies like HubSpot, Miro, Zendesk and Workday. I am currently based in Dublin, Ireland.

I have startup experience too. My husband Cormac is building DevAlly, an AI accessibility (a11y) startup, and it’s been quite a journey.

I love working with smart, empowered people, and care about building experiences that are both impactful and delightful. My background spans graphic design, design systems, information architecture and systems thinking. Always happy to grab a coffee (or a spicy marg) and talk product.

TOOLS

  • Claude Code
  • Figma
  • Lovable
  • Adobe Suite
  • Google Suite
(03) WORK

SELECTED PROJECTS

(04) TIMELINE

CAREER MILESTONES

Main Career

Jan 2026 — Current

Lead Product Designer
@ HubSpot

Remote · Dublin, Ireland
Leading AI-first design on HubSpot’s Flywheel, across sales and support products, with a focus on conversational UX and multimodal experiences
Jul 2023 — Jan 2026

Senior Product Designer
@ Miro

Remote · Berlin & Amsterdam
Shaping the heart of Miro’s product across canvas, widgets, design system, AI, formats, and IA, from the Layout Architecture team
Oct 2021 — Jul 2023

Senior Product Designer
@ Zendesk

Remote · Dublin, Ireland
Designing Zendesk’s admin experience, including monitoring and reporting, enterprise capabilities, and omnichannel ticket routing
May 2019 — Oct 2021

Product Designer
@ Workday

Hybrid · Dublin, Ireland
Designing Workday’s Help and Org Studio products across UX research, visual design, interaction design, and design systems
Aug 2017 — Apr 2019

Product Designer
@ Wia.io

In Office · Dublin, Ireland
Owning end-to-end design for an IoT startup, from product strategy to shipped mobile and web experiences
Jul 2015 — Aug 2017

Graphic Designer
@ DesignWorks

In Office · Dublin, Ireland
Crafting brand identity, web, print, and motion work for clients at a Dublin branding agency
2011 — 2015

Education
Visual Communication Design
@ IADT

Dublin, Ireland
A four-year BA (Hons) rooted in craft, typography, and graphic design, applied across UX, web, mobile, print, motion, photography, and brand identity

Side Hustles

2024 — Current

Advisor
@ DevAlly

November 2025

Speaker · Coherence over Consistency
@ Defuse

2021 — 2022

Masters Lecturer · Product Design
@ IADT

2021 — 2022

Guest Lecturer · BA Product Design
@ NCAD

2021

Panel Speaker
@ IADT Career Fair

2021

Podcast Guest
@ Graduate Compass

2018

Mentor
@ CoderDojo

Course Content · Visual Design
(05) CONTACT

GET IN TOUCH

Working on
something interesting?
Let’s talk